Improve the quality and cycle time of Marketing data products
Enable data monetization, start with Digital Marketing
If data is the most valuable resource, Marketing is the best refinery but the inovation spillovers benefit Sales, R&D, Product development and more…
People
Culture
Skills
User Centered Strategy
Processes
Documentation & Measurement
Test Driven Development
Data Governance
Data & Analytics
CDPs, CRMs & Data Warehouse
Performance Optimization
Visualization & Analysis
Automation
Media Buying
Quality Assurance
Get the Marketing DataOps Starter Pack
The Playbooks:
- Marketing Innovation Management
- Marketing DataOps
- Work crafting with Automation
Worksheets
- Portfolio of marketing data products
- Aggregate Product planning
- Marketing Data Product Measurement
- DataOps Measurement
- Roadmap
- Auditing
- Work deconstruction for automation